Store design: graphic and construction standards that included illuminated signage system, color scheme, innovative materials and hardware

Presecritives revolutionized the cosmetics industry when they introduced a custom blend counter. The new concept and the service it provided called for a total redesign of the store island.

We helped the in-house design team to create a new visual vocabulary and the new corporate standards that included: illuminated signage system, innovative materials and construction, color scheme, lighting, hardware.