US Fund for UNICEF
Logo enhancement, graphic identity standards manual, stationery and literature systems design, various publication formats

The main goal behind the new identity was to dimensionalize the essence of UNICEF brand, to create a positioning which is compelling and relevant to donors and also to increase both first and repeat donations through this improved positioning of UNICEF.

To achieve this we created a new communication style utilizing a fresh and vital “Look and Voice” – bright warm colors, use of imagery with close-ups of faces and people in dynamic motion, and an upbeat narrative – conveying a sense of change, progress and accomplishment.